Started in a trading office, ended up owning the process
The company was founded in 2009 as a small trading office in Jhelum. For the first four years we did what most salt exporters still do: buy from whoever had stock at the mine head, repack it, ship it, and hope the next lot looked like the last one.
It did not. In 2013 a European buyer rejected a container because the colour ran from pale rose to dark brick across the same pallet, and the insolubles came back at nearly double what we had quoted. We had not tested it. We had trusted a supplier who had trusted a supplier. That container cost us more than the year's profit and taught us the only lesson that has mattered since: if you do not control the seam, the wash and the lab, you do not control anything.
Since then we have worked from our own allocated seams, built a washing and grading line, put a metal detector on the packing belt, and contracted third-party testing for every lot rather than every quarter. We are not the largest exporter in Pakistan and we do not pretend to be. We are set up to be the one that a careful buyer can audit without finding a surprise.
What changed in 2021
Two things. First, we added a small-order packing cell a corner of the hall with a courier scale, printed labels and 25 kg sacks because we kept turning away exactly the customers who later grew into container buyers. Second, we started publishing our price bands, which our competitors told us was commercial suicide. Enquiry volume roughly doubled in the following year and the quality of those enquiries went up, because people who cannot afford us now self-select out before either of us wastes a week.